THE “P” TALKS!
BY: Pilar Mateo
A Traveler at heart.
This is what stuff actress, singer, entrepreneur and mom Ara Mina is made of!
One busy woman, Ara juggles her time as a mom, a baker, and even makes time to hike the highest mountain she can step on.
She is an avid fan of Korean and Japanese cosmetic brands. The very reason her mind drifted off to make her long-time dream come true-of expanding her beauty business venture by having her own make-up line.
Ara Colours was born!
Through her longtime friend, Dioceldo Sy, the man behind Ever Bilena cosmetics for 36 years, the project to collaborate initially with her skin products business, Ara’s Secrets was sealed with a better choice.
“Hindi nasisimulan ‘yung sa skin products business ko. Nung ito ang napagusapan, in nine months nagtuluy-tuloy na ang proseso. Para talaga siyang baby. We nurtured it and eto na ngayon. Grand launch na.”
The bosses, Sir Deo and brother Siliman Sy are very appreciative of Ara’s being a hands-on business partner.
“Siya lahat ang think tank with what she wants her products to be. Sa formulation ng ingredients sa lipsticks, siya mismo ang sumusubok. Pati sa design ng packaging. At paano siya maiiba sa mga nasa merkado na. Even the font sa title. She named her lipsticks sa name of countries she has visited and would want to visit pa. Mahusay nga, eh. Alam niya what a girl needs in terms of pampaganda,” said Sir Deo.
“I would say, naisip ko rin ‘yung practical side of things. Ako, kahit lipstick lang ang nasa mukha ko, makakalabas na ako ng bahay. Kaya ayoko rin ng bulky sa bag ko. Especially kung may events na clutch bag lang ang bitbit mo. Na cellphone lang ang kasya. So I thought of a sleek amd slim na lipstick na pwede mo rin ilagay sa bulsa,” added Ara.
Her launch held at Luxent Hotel was attended by her very good friends like Jaycee Parker, Diana Zubiri, Phoebe Walker, Barbie Imperial, Gladys Reyes, Sugar Mercado, MJ Marfori, Alynna Velasquez, Patricia Javier, brother Cris Mathay and partner Rikki Kwek; Ara’s suppliers, resellers and everyone else who supports her nee venture-vloggers, influencers, the media.
How does she do it? Wearing different hats at the same time.
“Time management naman palagi, Tita Pi. Basta naman gusto mo ang ginagawa mo hindi mo na nga napapansin na dumadaan na pala ang mga pangyayari. So, parang may variety rin. Madalas oven ang kaharap ko for the cakes sa Hazelberry-na marami ng branches. Nauna naman ang Ara’s Secrets na naging Pure Glow and now Skin Glow. Like what I’ve said before masarap din ‘yung through what I do marami pa rin akong mga tao’ng natutulungan under my wings. Kaya rin siguro dumarating din sa akin ang mga tao’ng gaya ni Boss Deo na tinutulungan din ako.
“Ang sarap nga ng feeling na sabihin niya na resellers are now knocking on his door para sa Ara Colours. Wala pa ito sa mga main market. Nasa Lazada pa lang, Shopee, all Ever Bilena Direct Sales outlets nationwide, mga online sellers pero marami na ang nagi-inquire para magkaroon sila.”
Ara showed her guests with the help of Gladys how she does her lips combining the different colors of like France, Canada with a tinge of the Austin tint of the cheek and lip tint.
“Aside from the lipstick, magkakaroon din ng concealer, foundation, face powder, lahat ng kailangang pampaganda sa mukha. Kaya very excited ako talaga na pag-aralan kung anu-ano pa ang pwede kong magawa with my businesses. Ang sarap lang ng feeling!”
Get your “wake up and make up” lip and Cheek Tint in 5 shades (P175 @). These are non-drying water gel tint that can be used on the lips, cheeks and even on the eyes. The Ara Colours Matte Lipstick are made to be very affordable-P195 @.
Are you ready to start your journey with Ara Colours?